Pearson encourages Design Thinking with their Blended Learning Courses

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Pearson design learning
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Pearson is a leading learning company, that once produced ‘Baywatch’ but since then they moved their focus to the educational sector, and they are doing really well in that.

Pearson recently had a session, where they showcased the importance of design learning, why should we do that, and how it can effect out work and make it better. They also showcased a tool, that enterprises and groups can use to study, or making future plans.

But first, let’s get started about the Design Thinking.

What is Design Thinking?

Pearson design learningDesign thinking is a formal method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result. It is a form of solution-based, or solution-focused thinking, starting with a goal (a better future situation) instead of solving a specific problem.

By considering both present and future conditions and parameters of the problem, alternative solutions may be explored simultaneously.

Design thinking is especially useful when addressing what is referred to as “wicked” problems, the problems that are ill-defined or tricky. In the case of wicked problems, both the problem and the solution are unknown at the outset of the problem-solving exercise. This is as opposed to problems where the problem is clear, and the solution is available by application of technical knowledge.

Divergent Thinking VS Convergent Thinking

Divergent thinking refers to the time when you think of the max possible outcome of a problem or a situation, you are dealing with.

Whereas, Convergent thinking means how you manage those outcomes you got, and narrow it down to a final solution.

Divergent thinking is the ability to offer different, unique or variant ideas adherent to one theme while convergent thinking is the ability to narrow the number of retained solutions to the given problem. Design thinking encourages divergent thinking to ideate many solutions (possible or impossible) and then uses convergent thinking to select the best approach.

Design Thinking is Iterative

Pearson design learningThe design thinking approach differs from the analytical scientific method, which begins with thoroughly defining all the parameters of the problem in order to create a solution.

Design thinking identifies and investigates with both known and ambiguous aspects of the current situation in order to discover hidden parameters and open alternative paths which may lead to the goal. Because design thinking is iterative, intermediate solutions are also potential starting points of alternative paths, including redefining of the initial problem.

The key practice that brings forth a great design is the practice of iteration. The iterative process occurs over and over until a design is considered worthy for implementation.

In contrast to a purely analytic approach, design thinking is a process which includes the building of ideas with few or no limits on breadth, during the brainstorming phase. This helps reduce team members’ fear of failure and encourages input and participation from a wide variety of sources in the ideation phases.

Identification of valuable yet initially seemingly unworkable solutions is one goal of the brainstorming phase and is encouraged. Brainstorming supports the discovery of hidden elements, ambiguities, and faulty assumptions of a situation.

The Business Context of Design Thinking

Innovation is an increasingly central topic in business today and design thinking skills support innovation. Business problems today are increasingly complex and tricky, hence design and innovation are a key competency for managers.

Furthermore, design thinking plays an important role in the creation of a learning organization. Despite the power of design in management, little attention has been paid to the subject in management education.

While there has been significant business interest in design thinking in the last decade, in 2015 the design thinking pioneer Tim Brown assessed design thinking to be widely, but only sporadically, used in business. He argues that competitive advantage comes from the sustained use of design thinking, from becoming “masters of the art”.

So, this was all about the design thinking Pearson taught about, they also showcased their way to use their blended learning technology. With an online tool, where companies can have a chat, discuss a project, display and share their screens, wherever and whenever they want.

This Tech is exclusive to the Pearson Professional Program users, the details about the Pearson Professional Programs can be found here.

So, this was all about it, now do use Design Learning in your work? How it increases the profit or minimizes the Time? Lets us know in the comments below.


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